04 July 2007

Latest - Mi Adidas


Salute to adidas for coming up with new invention that let customer walk in to the adidas store and come out with his/her own customized shoe. Mi Adidas is adidas approach to a new market demand of customization that would guarantee customer satisfaction non the less. Browsing through its Mi Adidas Teaser Web Site, only the Predator Absolute line is available. Once launch, they will include the F50 also in the product line. The 3 steps in customization of your own mi adidas: 1. individual computerised fit for each foot, mix and match the colour of your choice and then Bom!, wait for about 1 or 2 weeks before your custom shoes arrive. Absolutely genius.





Calling anybody who can share their experience with mi adidas to contribute their view and hint inside this new system.

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